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Latinos are Spending Less at Retailers Amid Deportation Fears

1 September 2017 No Comment

pixabayby Daniela Galvez

August 24, 2017

Courtesy of Latina.com

It’s been less than eight months since Donald Trump became commander-in-chief. Since then the Immigration and Customs Enforcement agency (ICE) has conducted a series of arrests across major cities across the country, spreading fear among undocumented immigrants.

As enforcement increases, Latino consumers have cut down on spending due to fear of mass deportation, Reuters reports. Many retailers have already taken notice of this change in consumer behavior in Latinos, who are the fastest growing minority consumer group in the U.S.

Back in July, Target’s Chief Executive Brian Cornell talked about the changes in spending at a conference in Aspen, Colorado. “They are staying home. They are going out less often, particularly around border towns in the United States,” Cornell said.

Latinos are Spending Less at Retailers Amid Deportation Fears

 

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